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The Big Indie Awards are next week! One in every 5 decision-makers at B2B companies across the world is getting a majority of sales from e-commerce, according to a survey from PROS [download page].
But fast-forward 5 years and triple that number — 3 in 5 — expect to be seeing most Which types of content help move prospects through the funnel?
Almost 6 in 10 respondents said this is a challenge for them in generating new leads, on par with last In so doing, Gen Xers display more similarities with Boomers than Instagram Continues to Grow in Popularity With the Fortune Blogging is also enjoying a resurgence, as a majority have a public-facing blog for the first time.
Here Are Benchmarks Display ad viewability rates are higher than comparable rates on mobile. The overall desktop display ad viewability rate across buy types was Retailers, Polish Up Those Subject Lines Online shoppers have plenty of emails in their inbox, and will scan subject lines to decide which to read.
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page].
However, the study indicates that the vast majority ignore at Some have all the tools they need. But they may not yet have the talent to leverage the tech.
October 10, Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology.
Are they getting what they need with that spend? YouTube and Facebook — the two most popular social media sites in the US — are commonly seen as more consumer-oriented than other, more business-oriented sites such as LinkedIn.
But a new report from Tubular Labs [download page] indicates that October 9, The podcast audience is growing, and people are becoming heavier listeners over time.
A new study from Westwood One [download page] breaks down the primary ways by which weekly listeners discover new podcasts, revealing that social media is the top source Either way, people seem to have shorter attention spans on mobile than on desktop, judging by How Spending Patterns Differ by Generation There are notable differences in spending on entertainment, healthcare, and apparel.
But how do different Mobile Milestones Brief Download Now. Marketing Financial Services to Millennials. Marketing to Young City Solos.
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